General Prevalence:

Urological disorders are fairly common. Urinary Incontinence (or UI) affects 200 million people worldwide.[12]

It is estimated that 25 million adult Americans experience transient or chronic UI.[13] The National Association for Continence, or NAFC, estimates that 75-80% of those sufferers are women.

Consumer research reveals that one in four women over the age of 18 experience episodes of leaking urine involuntarily.[19]

One-third of men and women ages 30-70 have experienced loss of bladder control at some point in their adult lives and may be still living with the symptoms.[11]

Of men and women ages 30-70 who awaken during the night to use the bathroom, more than one-third get up twice or more per night to urinate, fitting the clinical diagnosis of nocturia. Of these adults, one in eight say they sometimes lose urine on the way to the bathroom.[12] And only one in eight Americans who have experienced loss of bladder control have been diagnosed.

Men are less likely to be diagnosed than women. Men are also less likely to talk about it with friends and family, and are less likely to be informed.[12]

On average, women wait 6.5 years from the first time they experience symptoms until they obtain a diagnosis for their bladder control problem(s).[12]

Two-thirds of individuals who experience loss of bladder control symptoms do not use any treatment or product to manage their incontinence.[12]